A brand story that sells without you in the room.
One story, one voice, across your website, content and every sales call.
You explain it well. Your brand doesn’t yet.
Your website says one thing, your deck another, your LinkedIn posts a third. Prospects can’t tell what you do or why it matters, so they leave, and the ad spend that brought them goes too. The few who book a call spend the first part of it asking what you actually do. So you explain it again, call after call, and every deal still runs through you.
What you walk away with
One story and one voice your whole team uses.
Sales, product and your next hire describe the company the same way, in the same tone.
A brand customers understand on first contact.
Your website, posts and sales calls answer the questions customers ask, in the order they ask them.
A content rhythm that builds month on month.
Every article and post runs on the same message.
You shouldn’t be the only one who can explain it
You built the product, and you can explain it on any call. Getting your brand to do that while you’re asleep is a different skill. I’ve rewritten service pages the night before a launch, with three pitches open in three tabs.
Panos, Founder, Fasma. 10+ years in B2B tech communications.
Three steps to a message customers get
1.
Book a free 20 minute fit call. Get an honest read on where your story breaks, and the right first step to fix it.
2.
Get your Message Map in two to three weeks. One page that says who your customer is, what they struggle with and how you help.
3.
Carry it through your website, content and sales calls.
Fixed price. Fixed scope. Two revision rounds. You own everything we write. No equity only deals.
Fixed prices. Start where you are.
Clarity Audit
€650 paid upfront.
Not sure yet?
Get a recorded review of your homepage and deck, plus five fixes you can ship this week. Credited in full to a sprint within 30 days.
First Read Sprint
Pre seed €2,400 / Seed €3,500.
Milestone coming?
We start with a working session: you and up to three team members, remote or in Berlin. We build your Message Map live, set how your brand sounds on every channel and test your one liner out loud. Then we write it up and turn it into homepage copy.
Pre seed: half day session, done in two weeks.
Seed: full day session, plus customer interviews and a deck narrative, done in four weeks.
Founding rate: 20% off for the first two sprint clients, in exchange for a case study. Berlin sessions: travel at cost.
Content Engine
Starter €950 / Core €1,750 a month, 3 month minimum.
Message set?
Articles and founder posts every month, all running on your Message Map.
Identity work, such as logo, type and colour, is available through a design partner.
Prices are net.
What Fasma does
Fasma helps early stage B2B tech companies tell their brand story, position their product and convey its value in a voice customers recognise. The studio serves SaaS, IT, cybersecurity, fintech and crypto infrastructure startups with a live MVP. Work starts with a Clarity Audit or a First Read Workshop, where founder and team build the Message Map together. That map and your tone of voice become the source for website copy, deck narrative, LinkedIn posts and SEO articles. Prices are fixed, from €650 for an audit to €3,500 for a seed stage sprint. Fasma is based in Berlin and works in English.
Seven questions. One honest read of your brand story.
Answer seven questions about your website and content, and see where your story holds and where it slips. Takes [Insert Data Here: minutes].
You’ll get a confirmation email before anything else.